The releva.nz plugin enables dynamic retargeting, fully automated and directly from online shops – for merchants and store owners of any size. What used to be reserved exclusively for a few companies with considerable ad budgets, is now made available across the board and together with a rapidly growing community.
The best ideas are always those that solve a practical problem for a large number of people. That’s exactly what Jens Lukas, one of our founders, thought when he was in the boardroom with just another medium-sized online entrepreneur and had to explain once again that the enormous effort required to create and optimize a retargeting campaign was out of proportion to the client’s budget.
This need gave rise to the foundation of the releva GmbH in 2015. Since then, the Berlin-based tech startup worked relentlessly on a solution that does not require any programming knowledge for the customers and is easy to use. To date, the releva.nz plugin has delivered 390 million ads and generated a shopping cart volume of more than 62 million Euros.